It’s not just enough to have a website and set yourself up for business and expect to either compete with other companies who are offering more personalized websites in the language of the customer or to meet government regulations. A few examples:
6Privacy Regulations
It turns out a potential customer, perusing your website is in one of the 28 countries belonging to the European Union. You should know this, because of special privacy laws set up within the EU, and violating them can subject you to huge fines.
5Country Gambling Legislation
If you own a betting establishment or online casino, there is a good chance your gambling license restricts you from accepting a lot of residents of other countries from gambling with your establishment. But how do you know what country they are from?
4Restrictions against selling goods to a resident of another country
You probably know that the U.s. government restricts you from selling goods to Cuba,
North Korea, Syria, Iran without special permission. As an example, high-speed supercomputers can be used process calculations for ballistic missiles and the development of weapons-grade plutonium. So it’s important to know when a representative of one of those governments pretends to represent they are in Germany or Italy.
3Language-Specific
A legitimate customer in China pops onto your website with the intent of purchasing 10 million dollars worth of wheat. However, that customer only speaks Mandarin and other
Chinese Dialects. So wouldn’t it be a great idea that when Chinese customers go on your website they see Chinese as the language, and when Vietnamese customers go there they see Vietnamese?
2Split Advertising
You have a product that sells throughout Europe, but you want to see what happens if you offer a discount of 25% for customers only in Western Germany. How do you separate those customers who reside only in Western Germany from those who live in the rest of Europe, including East Germany?
1Fraud Protection
You’ve learned from hard experience just how frustrating it can be to deal with fraudulent orders, and how very often, those orders are generated within a few countries such as Nigeria, Russia, Romania, and Lithuania. You’ve decided to block customers from those countries, but how do you separate them out?
What is the solution?
Welcome to the world of geolocation. Using sophisticated software on the back end of your website, the software, together with a known, free geolocation database, (databases which include IpV4 and IpV6 locations in over 200,000 plus geolocations within the world, can with near-instantaneous speed, determine where exactly a computer is (not where it’s IP address says it is) and allows your website to respond to the dictates you set up, such as block, include a privacy statement, or proceed in one of up to 50 languages.)
Database IP
Located in France, Database IP is one of the preeminent geolocation services in the world, with thousands of clients, including world-wide leaders such as Microsoft, Samsung, Electronic Arts, Fujitsu, and Amazon.
For example, the company Database IP uses agreements with the vast majority of Internet Service Providers, together with information from a number of free geolocation database services, provides up-to-date, geolocation services across millions of internet transactions smoothly, behind the scenes, and at a minimal price.
Companies like the above-mentioned suggestions you have a talk with your back end IT guys to see how quickly and seamlessly, Ip geolocation can be added to your website. Do, what Amazon, Microsoft, and other large companies have done, which is to add this Geolocation software to the back end of your website.
